As the UK entered lockdown due to Covid-19, Persil switched their positioning from encouraging messy play outdoors, to facilitating it indoors – ‘Dirt is Good’ became ‘Home is Good’.

We partnered with National Geographic Kids to create a host of fun activities designed to inspire parents with kids aged 5-12 to get creative at home. Then we featured their creatures as characters in The Scaredy Snake movie and published it through all social media which generated numerous views on Persil's social platforms.